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Yozo - Branding & Art Direction

Yozo
At the heart of Yozo's branding is its striking logo, featuring a stylized "z" with a small circle nestled within, symbolizing the sun. This iconic emblem not only reflects the brand's name but also serves as a beacon of energy and vitality. Set against a backdrop of primary colors – vibrant yellow, pristine white, and sophisticated charcoal – Yozo's logo exudes a sense of modernity and elegance.

Yozo's packaging echoes the brand's minimalistic ethos, with clean lines and sleek typography adorning each box. An open tear feature ensures easy access to the disposable vape, emphasizing convenience and simplicity. Photography plays a pivotal role in Yozo's art direction, with imagery that embraces the interplay of light and shadow, mirroring the brand's name and ethos.

With Yozo, every aspect of the design – from logo to packaging to photography – is meticulously crafted to evoke a sense of warmth and vitality. Experience the brilliance of Yozo, where innovation meets illumination in every puff.
Yozo - Branding & Art Direction
Published:

Yozo - Branding & Art Direction

Published: